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WAAC — A playful pop-up at Xinyi A9

A distinctive character turns a retail visit into a brand encounter.

WAAC — A playful pop-up at Xinyi A9

The October 2023 report introduces WAAC’s Xinyi A9 pop-up and its WAACKY character. The space expresses the brand’s playful approach to golf through products, imagery and a recognizable visual identity.

PUBLIC RECORD / EMERS public archive · 2023-10-19

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