EMERS / WHO WE ARE
Built over time.
Looking ahead.
Enterprise. Culture. Sport. An evolving group story, with a consistent ambition: to turn possibility into a business built to last.
Explore our journey
LEADERSHIP / LONG-TERM PERSPECTIVE
Founder &
Chairman
Founded in 1997, Emers began in commodities and digital platforms, expanded into publishing and culture, and entered sports in 2013. The group established its Vietnam company and Singapore office in 2019, followed by offices in the Philippines and Thailand in 2024. This journey frames the Founder & Chairman’s introduction: an enterprise built across industries, with Asia as its next horizon.
A longer view.
A stronger foundation.
OUR JOURNEY / 1997—2024
Built through
every chapter.
From enterprise and culture to sport and regional connection. Fourteen moments in the group’s published history.
- 1997
The beginning
The Emers Group begins in commodities manufacturing and trading, alongside the URMS B2B platform.
- 1999
An early digital chapter
Yo.com and Yoshow.com mark the group’s early move into digital platforms.
- 2001
Culture finds a voice
The timeline records Yoshow.com’s digital literary publishing and the launch of Milk and MilkX in Taiwan.
- 2005
A base in Shanghai
Shanghai Emers Trading Co., Ltd is established.
- 2006
Connecting communication
IMI Group is established, bringing together three public relations companies and a talent agency.
- 2013
Sport becomes a new chapter
EMERS enters sports management and distribution. The timeline records NIKE GOLF corporate and team business in Greater China and exclusive distribution in Taiwan.
- 2014
A flagship expression
A NIKE GOLF flagship opens, creating a dedicated physical destination for the brand.
- 2016
Across Hong Kong & Macau
The timeline records NIKE GOLF distribution rights in Hong Kong and Macau.
- 2018
A broader golf portfolio
Callaway Golf, Callaway apparel and Odyssey join the distribution portfolio. Emers Hong Kong is established.
- 2019
A growing regional network
NIKE GOLF expands into China and Southeast Asia. G/FORE and Peter Millar enter the Taiwan, Vietnam and China portfolio; Emers Vietnam is established in Ho Chi Minh City to operate NIKE, and a Singapore office opens.
- 2021
Channels come together
NIKE distribution expands to additional Asian markets. ASH GOLF e-commerce launches in Q4, DESCENTE joins regional distribution, and logistics capabilities develop in Malaysia and Vietnam. The original timeline records the opening of the 20th store across Asia in this year.
- 2022
More ways to connect
ON RUNNING distribution extends across several countries, ASH e-commerce enters Vietnam, and the timeline records 200 stores for this year.
- 2023
The next generation
NIKE expands to Mongolia and Pakistan; NIKE Swim and Emers Kids broaden the portfolio, with more than eight kids’ brands across Southeast Asia. The timeline records 600 stores in this year.
- 2024
A wider regional platform
Offices open in the Philippines and Thailand. The timeline records NIKE Thailand, 2XU, K-SWISS, PALLADIUM, CHERVO, BOSS GOLF, PXG, BEN HOGAN, MARTINE GOLF and ADIDAS intimate-wear developments across specified markets, plus an IDDI joint venture for NIKE Cambodia. It reports 800 doors for this year.
EMERS / IN PRACTICE
Ambition, put to work.
Explore brand development, regional collaboration and local execution through published business records.
2026-09-23 / COMMUNITY
Emers Vietnam — A team spirit that gives back
A September celebration brought colleagues together for birthdays, Mid-Autumn activities and a charity garage sale.
2026-01-14 / COMMUNITY
EMERS Invitational — A day of connection
The 2025 invitation event brings business, golf and shared experiences together.
2026-09-12 / RETAIL
Sun Day Red — The world’s first retail store, in Taipei
A defining retail milestone for the Tiger Woods brand, brought to life in partnership with Emers.
THE NEXT CHAPTER
The story
moves forward.
See how direction becomes action through recent brand launches, retail experiences and market development.
Explore the latest progress