The brand philosophy is to bring the enjoyment of sports to all.
Sport is based on the idea of enjoyment through movement of the body and competing;
and it is through sports that DESCENTE contributes to life being lived -by everyone- to the full.
The SPIRIT of DESCENTE is Creation, Challenge, Integrity and Harmony .
Creation – A rich imagination is the driving force of creativity in any age – honing the senses helps to develop the power to make the right everyday business decisions.
Challenge – In times of change there are always opportunities, which must be taken. There are no failures – simply missteps on the road to success.
Integrity – Give responsibility to those who can be trusted with it and reward sincerity with sincerity.
Harmony – In business, understanding the human psyche is fundamental. Harnessing their joint strength is paramount to success.